Submerged War Photography
With beautiful colors and an image clarity that makes it seem as if the subjects are above ground, 'Underthewar' by James Orloque is quite a beautiful photo series.
Implications - Many companies and businesses struggle with creating products and displays that appear memorable. Through the use of underwater photography coupled with the emotional-envoking subject such as war, designs such as this one convey a sense of visual authenticity. Businesses should consider focusing more on emotions and thought-provoking products and advertisements to reach the very human consumers they are trying to target.