As much as many people absolutely detest the tacky knitwear that grandma gives them for Christmas (which match the kitschy crocheted garments your mother insists on wearing at the annual family dinner), there is a hilarious and heartwarming nostalgia that Ugly Sweater packaging strives to express. A student of the Art Institute of California, Samy Ventura has thought up a fictional line of seasonal candles that are wrapped in some of those iconic X-Mas motifs so often reproduced with yarn and needles.
The collection includes candle holders, tea lights and larger candles in decorative jars. Each item is enveloped in a thin card paper box of red, green or blue and marked with snowflakes, reindeer and Christmas trees that strive to celebrate the season.
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Research: 3,858 clicks in 229 w
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Concept: Ugly Sweater Packaging
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Segment: Neutral, 18-55+
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