UFC Facebook Streaming Offers Sidestep TV to Bring Fights to Fans

By: Jordan M - Published: Feb 7, 2011 • References: facebook & fastcompany
In a remarkable move that may very well spell the beginning of the end of Television’s uncontested monopoly on live sporting events, a recent UFC Facebook streaming campaign has offered a high-profile match to any Facebook user that ‘likes’ their page.

The move comes on the heels of a smaller-scale test run that the UFC undertook last month in which a live charity fight was offered to those who had ‘liked’ their Fan Page. The resulting publicity brought in a staggering 123,000 additional fans alone, so it’s not surprising that an even more ambitious UFC Facebook streaming campaign has now been undertaken. Stats for Social Media Slugfests Trending: Older & Chilly
Research: 1,411 clicks in 276 w
Interest: 4 minutes
Concept: UFC Facebook Streaming
Related: 53 examples / 41 photos
Segment: Males, 12-35
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