Tyson Nuggets of Love Can Be Decorated with a Sauce Stylus
Laura McQuarrie — February 9, 2022 — Lifestyle
References: foodbusinessnews.net & prnewswire
Rather than sharing cookies or candies with sweet messages on them for Valentine's Day, Tyson is inviting chicken lovers to personalize their very own Tyson Nuggets of Love. The heart-shaped nuggets from the brand are made with 100% white meat chicken raised with no antibiotics and for a limited time, the brand is giving away a Sauce Stylus that works like a pen. When filled with a favorite sauce, the Sauce Stylus can be used to share "sweet and savory notes."
For their chance to win a Sauce Stylus, people are invited to tag their own valentine on social media and use the #SayItWithNuggets and #sweepstakes tags. 250 valid entries will be selected to receive a Sauce Stylus, plus a coveted bag of Tyson Nuggets of Love, although the heart-shaped nuggets can also be purchased on their own.
For their chance to win a Sauce Stylus, people are invited to tag their own valentine on social media and use the #SayItWithNuggets and #sweepstakes tags. 250 valid entries will be selected to receive a Sauce Stylus, plus a coveted bag of Tyson Nuggets of Love, although the heart-shaped nuggets can also be purchased on their own.
Trend Themes
1. Food Personalization - As seen in Tyson's customizable Valentine's Nuggets, there's an opportunity for food companies to offer more personalized food products that people can decorate or customize to their liking.
2. Sauce Styling - The Sauce Stylus included with Tyson's Valentine's Nuggets allows for a new way of sauce application, representing an opportunity for kitchen utensil makers and food companies to create products that facilitate stylized sauce and dip presentation.
3. Social Media Promotion - The #SayItWithNuggets social media promotion offers an opportunity for businesses to use social media to engage with their customers and promote their products in a fun and interactive way.
Industry Implications
1. Food and Beverage - Tyson's customizable Valentine's Nuggets demonstrates a disruption opportunity for the food and beverage industry with regards to customizable products.
2. Kitchen Utensils - The Sauce Stylus provided by Tyson creates an opportunity for the kitchen utensil industry to create novel products that help people style their food presentations.
3. Social Media Marketing - The #SayItWithNuggets social media promotion highlights the opportunity for businesses to utilize these channels to showcase their products in a unique and interactive way.
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