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'Typocalypse' Describes the Most Distinguishing Attributes of Fonts

By: Jason Soy - Published: • References: flickr and designlov
With a name like Typocalypse, you'd think it would be the end of the world for typefaces, but these posters are actually a series of humorous descriptors that provide small blurbs about each font's most distinguished attributes.

For instance, Helvetica, the typeface adored most by hipsters and counter culture enthusiasts, is best described as a conformist font because of each letter's commitment for uniformity.

As viewers continue to look through the Typocalypse collection, the descriptors become much more zany. Arial is described as "the devil," Comic Sans as "the hand of God," and FF Scala Sans as "pawning all italics."

Implications - Consumers enjoy products with an element of sarcasm because it provides them with humorous diversions, which also acts as a source of tension relief. Corporations may consider using more humorous content in promotional campaigns in order to disseminate information while garnering mass consumer attention.