Twitter’s ‘Political Index’ tracker provides yet another dimension to the coming presidential election. The system monitors approval ratings for Mitt Romney and Barack Obama based on the sites 140-character long tweets. While some may take up issue with the lack of depth inherent in these short messages, Twitter has nonetheless maintained their relevancy to the coverage of the campaign trails.
The Political Index operates by way of an analytical system. Publicly broadcasted tweets that mention Romney and Obama are gauged based on their positive or negative slant, and are then compared against all other posts. The result is an informed percentage figure that gets a feel for the Twitter populations general political sentiment. Nightly measurements alter the numbers on daily basis, and will continue to do so until the November 2012 election.
Stats for Social Media Election Trackers
Trending: Older & Chilly
Research: 294 clicks in 199 w
Interest: 1.1 minutes
Concept: Social Media Election Trackers
Related: 78 examples / 60 photos
Segment: Neutral, 12-55+
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