Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Social Media Election Trackers

Twitter’s ‘Political Index’ Covers US Candidates

— August 2, 2012 — Social Media
Twitter’s ‘Political Index’ tracker provides yet another dimension to the coming presidential election. The system monitors approval ratings for Mitt Romney and Barack Obama based on the sites 140-character long tweets. While some may take up issue with the lack of depth inherent in these short messages, Twitter has nonetheless maintained their relevancy to the coverage of the campaign trails.

The Political Index operates by way of an analytical system. Publicly broadcasted tweets that mention Romney and Obama are gauged based on their positive or negative slant, and are then compared against all other posts. The result is an informed percentage figure that gets a feel for the Twitter populations general political sentiment. Nightly measurements alter the numbers on daily basis, and will continue to do so until the November 2012 election.
Trend Themes
1. Real-time Sentiment Analysis - Disruptive innovation opportunity: Develop advanced algorithms and machine learning models to analyze social media data in real-time and gauge public sentiment towards political candidates, not just in the US but globally.
2. Social Media Tracking Tools - Disruptive innovation opportunity: Create comprehensive social media tracking tools that encompass multiple platforms and provide insights into public opinion on various political and social issues.
3. Data-driven Political Analysis - Disruptive innovation opportunity: Build data-driven analysis platforms that leverage social media data to provide deep insights into political campaigns, helping candidates understand their online image and make informed decisions.
Industry Implications
1. Social Media Analytics - Disruptive innovation opportunity: Develop advanced analytics solutions specifically tailored to track and analyze social media data for political and electoral purposes.
2. Political Consulting - Disruptive innovation opportunity: Integrate social media analytics and tracking tools into the field of political consulting to enhance campaign strategies and better understand voter sentiment.
3. Market Research - Disruptive innovation opportunity: Expand market research methodologies to include social media data analysis, providing real-time insights into public opinion on political and social issues.
0.6
Score
Popularity
Activity
Freshness