Twitterich Will Donate 1 Million Followers to a Random User

By: Katherine Vong - Published: Jun 27, 2012 • References: twitterich & adweek
If you have at least one million followers on Twitter, the people at Martin Agency creatives would consider you "Twitterich." If you don't, the agency has just created a campaign to give away that many followers to one lucky Twitter user.

And that Twitter could be you. You just have follow the account @1MillionRicher, and once that account reaches 1 million followers, the Twitterich folks will donate them to a random person who has followed the account. While it might sound strange, and perhaps a ruse to gain followers for a spammy account, the video at says it's not a scam at all -- they just want you to be "dirty, filthy, stinking Twitterich."

At any rate, you could gain 1 million followers in a flash, so why not try it out? Stats for Social Media Prosperity Campaigns Trending: Older & Mild
Research: 394 clicks in 204 w
Interest: 0.8 minutes
Concept: Twitterich
Related: 57 examples / 44 photos
Segment: Neutral, 12-55+
Comparison Set: 21 similar articles, including: 20 twitter infographics, web user graphics, and socially empowering digital apps.