After an unprecedented upheaval by Twitter followers of the canceled comedy ‘Chuck,’ NBC announced the show’s return to prime time. It wasn’t just the hardcore ‘Chuck’ fans on Twitter that made the difference, though, but an advertising partnership with sandwich chain Subway that helped the sitcom make the cut.
The Subway slogan was included as part of the dialogue in an episode of ‘Chuck’ last month. Subway execs believe that the wildly entertaining conspiracy comedy caters to Subway’s target demographic, suggesting that ‘Chuck’ viewers are most likely to be the food court-lounging type.
Advertisers are increasingly turning to enhanced positioning inside TV shows as an advertising method, so don’t be surprised if you see a real Subway restaurant as the official backdrop in the new season of ‘Chuck.’
Twitter TV Show Resurrections
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‘Chuck' Reappears After Subway & Twitterverse Save
Published: May 20, 2009 • References: tvdecoder.blogs.nytimes