Marcus Munro
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After an unprecedented upheaval by Twitter followers of the canceled comedy ‘Chuck,’ NBC announced the show’s return to prime time. It wasn’t just the hardcore ‘Chuck’ fans on Twitter that made the difference, though, but an advertising partnership with sandwich chain Subway that helped the sitcom make the cut. The Subway slogan was included as part of the dialogue in an episode of ‘Chuck’ last month. Subway execs believe that the wildly entertaining conspiracy comedy caters to Subway’s target demographic, suggesting that ‘Chuck’ viewers are most likely to be the food court-lounging type. Advertisers are increasingly turning to enhanced positioning inside TV shows as an advertising method, so don’t be surprised if you see a real Subway restaurant as the official backdrop in the new season of ‘Chuck.’  While the decision on “Chuck” was in the balance, the show’s fans had waged an aggressive campaign online and through Twitter to try and save it.
“Chuck” will return to its spot on Monday nights at 8 in the winter following NBC’s coverage of the Winter Olympics.
(tvdecoder.blogs.nytimes)References: tvdecoder.blogs.nytimes Filed In: |
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