Merging communication methods of the past and present, Fogg Mobile created the 'Tweet Beyond Borders' campaign. Using a homing pigeon, Fogg plans to let people broadcast tweets from anywhere. The pigeon will fly across Europe to allow users to tweet from a location of their choosing.
The pigeons will be equipped with a small backpack that comes with several pieces of tech. The bags will house a SIM card as well as a GPS device. While the pigeon is flying, the backpack will be able to tweet. As a result, the bird acts as a digital messenger.
Users will be able to track the birds through individualized Twitter accounts. Each of the four birds has an account dedicated to tweeting their locations.
Stats for Tweeting Pigeon Campaigns
Trending: Older & Average
Research: 2,569 clicks in 150 w
Interest: 1.1 minutes
Concept: Tweet Beyond Borders
Related: 78 examples / 60 photos
Segment: Neutral, 18-55
Comparison Set: 29 similar articles, including: social media proposals, retweet-focused infographics, and social media singing sites.
Tweeting Pigeon Campaigns
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