Superstar

This Turkish Airlines Campaign Promotes Travel at Your Fingertips

By: Amelia Roblin - Published: • References: mccann.tr and adsoftheworld
The world is feeling a little bit smaller every day, so the approach of this Turkish Airlines campaign is quite effective. Instead of starring full-sized tourists, the ads feature finger puppets dressed in delightful travel wear.

Despite the relative ease with which more people can now fly internationally, it's generally considered a bit of an ordeal to research flights and book airplane tickets before one can begin to realize his trip. This company aims to make the process much simpler by launching its Fly Turkish smartphone app, on which you can find and reserve seats for your next adventure. Between Venice and Beijing, this Turkish Airlines campaign by McCann Erickson advertising asserts that the world really is at your fingertips.