The world is feeling a little bit smaller every day, so the approach of this Turkish Airlines campaign is quite effective. Instead of starring full-sized tourists, the ads feature finger puppets dressed in delightful travel wear.
Despite the relative ease with which more people can now fly internationally, it's generally considered a bit of an ordeal to research flights and book airplane tickets before one can begin to realize his trip. This company aims to make the process much simpler by launching its Fly Turkish smartphone app, on which you can find and reserve seats for your next adventure. Between Venice and Beijing, this Turkish Airlines campaign by McCann Erickson advertising asserts that the world really is at your fingertips.
Stats for Personified Finger Prints
Trending: Older & Chilly
Research: 1,716 clicks in 247 w
Interest: 4 minutes
Concept: Turkish Airlines Campaign
Related: 62 examples / 48 photos
Segment: Neutral, 18-35
Comparison Set: 23 similar articles, including: image-inscribed mapvertising, extruded cellphone advertising, and motorist mugshot marketing.
Personified Finger Prints
More Stats +/-
Extruded Cellphone Advertising
Motorist Mugshot Marketing
Pill-Head Print Ads
Comical Color Theory Campaigns