VTech's Turbo Edge Riders Inspires Racing and Recycling
Laura McQuarrie — October 12, 2023 — Eco
References: vtechkids & investorsobserver
VTech's Turbo Edge Riders is a new line of track sets that let kids build stunt courses out of the box, and then expand on their creations with repurposed shipping boxes and everyday objects. VTech is debuting this racing toy and recycling innovation with introductory sets like the Raptor Racers Track Set, the Stunt Flight Track Set and the Rally Track Set.
Each of the track sets comes with starter pieces to inspire creative builds and fun stunts with the motorized SUVs from the dinosaur-themed Raptor Racers Track Set or the helicopter from the Stunt Flight Track Set. With an included ruler for measuring, kids also try their hand at planning, designing and engineering their next stunt with upcycled household materials.
Each of the track sets comes with starter pieces to inspire creative builds and fun stunts with the motorized SUVs from the dinosaur-themed Raptor Racers Track Set or the helicopter from the Stunt Flight Track Set. With an included ruler for measuring, kids also try their hand at planning, designing and engineering their next stunt with upcycled household materials.
Trend Themes
1. Eco-friendly Racing Toys - VTech's Turbo Edge Riders blends racing and recycling, inspiring children to build stunt courses using repurposed materials.
2. Creative Track Set Builds - VTech's Turbo Edge Riders introduces track sets with starter pieces that encourage kids to design and engineer their own stunt courses.
3. Sustainable Play with Everyday Objects - VTech's Turbo Edge Riders promotes sustainable play by incorporating upcycled household materials into the track sets for creative builds and fun stunts.
Industry Implications
1. Toy Industry - The toy industry can explore eco-friendly racing toys like VTech's Turbo Edge Riders to engage children in sustainable and creative play.
2. Recycling Industry - The recycling industry can partner with companies like VTech to find innovative ways to repurpose shipping boxes and everyday objects for play.
3. Education Industry - The education industry can leverage VTech's Turbo Edge Riders to teach children about engineering, design, and sustainability through hands-on play experiences.
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