Braid Paisley and Pepsico Launch 'Tune in to Giving'

By: Katherine Vong - Published: Jul 19, 2012 • References: https & popsop
Country music star Brad Paisley has teamed up with PepsiCo and retailer Dollar General to launch the 'Tune in to Giving' campaign, an initiative in support of improving education and literacy in America.

As part of 'Tune in to Giving,' PepsiCo has released specially packaged products -- Lays potato chips (10-oz. bag or larger) and 2-Liter Pepsi bottles -- that contain codes. When the code is entered at the Dollar General website, PepsiCo will donate $1 to the Dollar General Literacy Foundation, which aims to provide more people with education and English reading and writing skills.

What's more, participants who enter their packaging codes online will also get a chance to win a free music download, concert tickets to see Brad Paisley, gift vouchers to Dollar General and more. Stats for Country Star Literacy Programs Trending: Older & Chilly
Research: 307 clicks in 201 w
Interest: 1.4 minutes
Concept: Tune In To Giving
Related: 65 examples / 50 photos
Segment: Neutral, 12-55
Comparison Set: 24 similar articles, including: mini park libraries, birdhouse bookshops, and digital literacy agencies.