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Lingerie Retailer True & Co. Are You A MILF? Campaign Celebrates Moms

By: Meghan Young - Published: • References: trueandco & adrants
The True & Co. Are You A MILF? ad campaign reclaims the sexual term for its own use. An acronym for 'Mom I'd Like to Fit' instead of the more naughty version, it heralds a new bra line that targets, well, MILFs. Of course, the target demographic wouldn't necessarily be replicas of Stiffler's mom. Instead, they are wholesome mothers who are attractive beyond typical cougar qualities.

Just in time for Mother's Day, the True & Co. Are You A MILF? ad campaign also promotes U.S. lingerie retailer's online bra-fitting service. Celebrating 'the moms in our lives,' the campaign encourages people to submit photos of their moms to True & Co.'s online MILF Gallery in order to qualify for a $100 gift card for a bra make-over. Stats for Naughty Bra Innuendo Ads Trending: Older & Buzzing
Traction: 3,229 clicks in 85 w
Interest: 1 minutes
Concept: True & Co. Are You A MILF?
Related: 75 examples / 58 photos
Segment: Females, 18-55+
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