Ideas
Explore the world's #1 largest database of ideas and innovations, with 464,151 inspiring examples.
Trend Reports
Discover why 1,250 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 317,887 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,250 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 317,887 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,217 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 464,151 cutting edge ideas.

Spooky Fast Food Sweepstakes'

McDonald's Has a New Halloween-Themed Game Called Trick. Treat. Win!

— October 4, 2018 — Marketing
McDonald's Monopoly may be over, but now the fast food chain is introducing a new Halloween-themed game called 'Trick. Treat. Win!' Just as the name suggests, the spooky sweepstakes will give fans a chance to win free menu items and more, during the creepiest time of year.

Trick. Treat. Win! is a sweepstakes that customers can win by peeling off game pieces on McDonald's packaging, or by using the McDonald's app. In total, there are three different types of game pieces: insta-win food prize pieces, instant-win non-food prize pieces, and entry tokens that allow participants to enter to win both daily sweepstakes and the final drawing. Prizes for the game range from popular menu items, to Roku TVs, and even a car. Best of all, odds of winning an insta prize are 1 in 4, so don't hesitate to join in on the Halloween fun.


Image Credit: McDonald's.
Trend Themes
1. Halloween-themed Sweepstakes - Opportunity for other fast food chains to create their own Halloween-themed sweepstakes to engage and reward customers during the spooky season.
2. Interactive Packaging - Chance for packaging companies to develop innovative interactive packaging solutions that engage and excite consumers through game pieces or other interactive elements.
3. Digital Integration in Sweepstakes - Potential for app developers to create digital platforms that facilitate sweepstakes and enhance the user experience through convenient entry and exclusive rewards.
Industry Implications
1. Fast Food Chains - Fast food chains can capitalize on the Halloween season by introducing their own themed sweepstakes to increase customer engagement and drive sales.
2. Packaging Companies - Packaging companies can explore opportunities to collaborate with brands by creating interactive packaging solutions that enhance promotional campaigns and attract consumer attention.
3. App Development - App developers can tap into the sweepstakes market by creating user-friendly platforms that support digital sweepstakes, increasing user engagement and providing a convenient avenue for participating in promotions.
6.8
Score
Popularity
Activity
Freshness