Is it an airplane? Is it a monster? Or is it a tornado? No, it is a burning hot iron coming to flatten a city near you…

“Beware the gigantic ETA IRON flattener as it moves across Rome, Paris and Tokyo,” these dystopian images seem to say. And no, these ads are not old posters from a horror movie. They are part of an ad campaign for ETA travel irons designed by Czech advertising agency: Kaspen Prague.

The idea is a fun twist on monster movies brilliantly implemented by illustrators Premek Ponahly, Daniela Horackova and Jan Turek. The executive creative director is Lester Tullett and the art direction is by Dan Kupr.