Brazil Salvation Army Campaign (Made From Real Garbage)

By: Chris Skleryk - Published:   Updated: Jun 16 2011 • References: woostercollective
This is an interesting Ad campaign for the Salvation Army in Brazil; its main goal, to raise awareness, donations of clothes and money. Using real cardboard, plastic trash bags and other junk found in the streets, a sign is made up and posted outdoors. And on that sign is a picture referencing back to the living conditions of the people they help. Cheap and very effective.

Implications - By using found trash as an advertising medium, the Salvation Army created a hard-hitting ambient campaign without wasting money on billboards, posters or other resources. This emphasis on frugality and a care of one's community runs true to what the Salvation Army is all about. Stats for Trash Ads Trending: Older & Chilly
Traction: 4,599 clicks in 423 w
Interest: 4 minutes
Concept: Trash Ads
Related: 31 examples / 24 photos
Segment: Neutral, 18-55
Comparison Set: 11 similar articles, including: clinical iced coffees, lipstick-shaped shops, and seek out opportunity.