Brazil Salvation Army Campaign (Made From Real Garbage)
Implications - By using found trash as an advertising medium, the Salvation Army created a hard-hitting ambient campaign without wasting money on billboards, posters or other resources. This emphasis on frugality and a care of one's community runs true to what the Salvation Army is all about.Stats for Trash Ads Trending: Older & Chilly
Traction: 4,599 clicks in 419 w
Interest: 4 minutes Concept: Trash Ads
Related: 65 examples / 50 photos
Segment: Neutral, 18-55 Comparison Set: 24 similar articles, including: auteur-inspired collections, kinetic art installations, and portable usb charging cables.