Brazil Salvation Army Campaign (Made From Real Garbage)
Implications - By using found trash as an advertising medium, the Salvation Army created a hard-hitting ambient campaign without wasting money on billboards, posters or other resources. This emphasis on frugality and a care of one's community runs true to what the Salvation Army is all about.Stats for Trash Ads Trending: Older & Chilly
Traction: 4,473 clicks in 398 w
Interest: 4 minutes Concept: Trash Ads
Related: 77 examples / 59 photos
Segment: Neutral, 18-55 Comparison Set: 28 similar articles, including: couture juice branding, wild bamboo bikes, and wearable art headwear.