This is an interesting Ad campaign for the Salvation Army in Brazil; its main goal, to raise awareness, donations of clothes and money. Using real cardboard, plastic trash bags and other junk found in the streets, a sign is made up and posted outdoors. And on that sign is a picture referencing back to the living conditions of the people they help. Cheap and very effective.
Implications - By using found trash as an advertising medium, the Salvation Army created a hard-hitting ambient campaign without wasting money on billboards, posters or other resources. This emphasis on frugality and a care of one's community runs true to what the Salvation Army is all about.
Stats for Trash Ads
Trending: Older & Chilly
Research: 4,675 clicks in 484 w
Interest: 4 minutes
Concept: Trash Ads
Related: 57 examples / 44 photos
Segment: Neutral, 18-55
Comparison Set: 21 similar articles, including: top 30 mobile marketing ideas in may, wooden boxy speakers, and fantasy poultry thrones.
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