Project JUST Demands Transparent Clothing Purchases
Alyson Wyers — December 23, 2015 — Social Good
References: projectjust & refinery29
This ethical fashion website is trying to encourage transparent clothing purchases by showing you how your clothes were really made. Project JUST hopes to instil change with the small but impactful choices people make on a daily basis.
You simply search for a brand to learn more, plus you can ask questions and share the stories you accumulate about your clothes. This means in addition to gaining knowledge for yourself (data is downloadable), you are also asked to spread awareness and demand transparency in fashion. The crowdsourced project encourages consumers to submit new brands and contribute what they know in an effort to shift the status quo when it comes to transparent clothing and retail.
You simply search for a brand to learn more, plus you can ask questions and share the stories you accumulate about your clothes. This means in addition to gaining knowledge for yourself (data is downloadable), you are also asked to spread awareness and demand transparency in fashion. The crowdsourced project encourages consumers to submit new brands and contribute what they know in an effort to shift the status quo when it comes to transparent clothing and retail.
Trend Themes
1. Transparent Clothing Purchases - Disruptive innovation opportunity: Develop a platform or app that provides real-time information on the manufacturing processes and ethical practices of clothing brands.
2. Crowdsourced Fashion Knowledge - Disruptive innovation opportunity: Create a social media platform specifically for users to share and discuss information about their clothing, promoting transparency and ethical fashion choices.
3. Demand for Ethical Fashion - Disruptive innovation opportunity: Design a sustainable and transparent supply chain for clothing companies, ensuring fair labor practices and environmentally friendly materials.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Develop an online marketplace that exclusively features clothing brands with transparent manufacturing processes.
2. Information Technology - Disruptive innovation opportunity: Build a data analytics platform that assesses the ethical and sustainable practices of clothing brands, providing consumers with ratings and recommendations.
3. Social Media - Disruptive innovation opportunity: Create a social media platform that connects consumers with local, independent designers who prioritize transparency and ethical fashion.
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