Let's play ball. Let's play frisbee. Let's play ball. Let's play frisbee. Appease your inner child with a new toy that can do both. The ball can flatten into a frisbee randomly in flight, so you never know what you're gonna get.
Implications - Overwhelmed by the monotony of everyday life, people are looking for a sense of excitement. The gadget and gaming industry may begin to create products that are constantly influx, so that consumers never know what they will be confronted with next. Advertisers and marketers can use language of the unknown and the unfamiliar, but in a way that does not incite fear, but rather, exhilaration and adventure.
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Insights from Obituaries
Role-Reversing Pet Adoption Campaigns
Rugged Obstacle Course SUVs
Crowdfunded Museum Merchandise
Sweat-Stained Shirt Spoofs