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This Toyota Car Ad Encourages You to Bust Out the Moves & Do the Wakudoki

By: Laura McQuarrie - Published: • References: wakudoki.asia & adweek
A video featuring a choreographed dance between a group of Japanese businessmen and a gorilla seems right at home with a number of other viral dance videos on the Internet, but it's not something that you typically find in a Toyota car ad.

The ad from Toyota Asia promotes the Wakudoki, equipped for tough jungle terrain and whatever nature may throw at you—apparently, including gorillas. The video is being used to launch the 'Do the Wakudoki' contest, encouraging people to submit themselves doing the dance for the chance to win a trip to Tokyo. The ad is totally bizarre, but it's still pretty tame for Japan, especially as compared to some of the most outrageous dance videos from last year like PSY's Gangnam Style and What Does the Fox Say. Stats for Choreographed Car Ads Trending: This Quarter & Buzzing
Traction: 724 clicks in 13 w
Interest: > 3 minutes
Concept: "toyota Car Ad"
Related: 77 examples / 59 photos
Segment: Males, 12-35
Comparison Set: 28 similar articles, including: anime monster autos, keep it wild, and customizable child cars.