Ziploc's 'Tough Mother' Ad Replicates the Challenges of Being a Mom

By: Katherine Pendrill - Jul 12, 2016
References: ziploc & adweek
In an effort to target millennial mom's Ziploc teamed up with the obstacle course brand Tough Mudder to create an ad titled 'Tough Mother.' Playing on the popularity of extreme obstacle course competitions, the ad demonstrates just how challenging being a mom can be.

In the Tough Mother ad, three moms are challenged to complete an obstacle course that mirrors some of the routine tasks they complete everyday. Each task involves the use of Ziploc bags to show how the handy plastic baggies can help moms streamline their daily routine. To make the segment more appealing to young moms, Ziploc tapped social influencers such as Brittany Nulls and Lauren Shaw to star in the ad.

The ad ultimately conveys the strength and stamina of modern-day moms by drawing similarities between everyday tasks and a Tough Mudder-type competition.