Totino's Pizzas Now Come in a Convenient Rectangular Shape

By: Katherine Pendrill - Apr 4, 2016
References: totinos & brandeating
In an effort to reduce excess packaging, Totino's pizzas now come in a rectangular shape that fits perfectly inside a fitted plastic bag. One of the problems with frozen foods is that they often feature multiple layers of packaging. This brand is combating waste by redesigning the entire shape of its products.

Instead of the traditional round crust, Totino's pizzas will now come in a rectangular shape. In addition, the pizzas will now be packaged inside fitted plastic bags, instead of plastic wrap sealed inside a cardboard box. While the pizzas will remain the same size, the new packaging means that are easier to fit in the freezer and can be cooked in a toaster oven or side-by-side on a baking sheet. As a result, the packaging is more convenient for consumers and better for the environment.