The Topcuts 2012 Campaign Appeals to Men's Sense of Self-Esteem

By: Meghan Young - Published: Mar 29, 2012 • References: taxi & ibelieveinadv
The Topcuts 2012 campaign isn't promoting a search for Sasquatch or a date with Chewbacca. Instead, it is encouraging men to tame their hair before it gets out of control. With the tag line, "When it's bad, it's all they see," it shows that men will have a lot of trouble with the ladies if they don't.

Conceived and executed by Taxi 2, an ad agency based in Toronto, Canada, the Topcuts 2012 campaign is hilariously eye-catching. It appeals to a guy's self-esteem and desire to land a beautiful lady, two things that are often top concerns for men.

The Topcuts 2012 campaign was art directed by Craig Ferguson with photography by Raina + Wilson and digital imaging by Andrew O’Driscoll. Stats for Sasquatch Hair Ads Trending: Older & Mild
Research: 1,426 clicks in 217 w
Interest: 2 minutes
Concept: Sasquatch Hair Ads
Related: 44 examples / 34 photos
Segment: Males, 18-55
Comparison Set: 16 similar articles, including: phallic weapon ads, balloon people ads, and celebratory survivor ads.