The ad features five different personalities with the caption reading "Which one of you is behind the wheel today? Road safety is in your hands." With only one set of keys available, the most put together depiction of someone is bestowed with them.
The ad brilliantly combines humor with an important message and grabs your attention instantly.
Implications - Consumers look for advertisements they can relate to. Designs that contain an everyday subject matter appeal to those who want to learn something from the campaigns they see in the media. In order to make more effective advertising, companies could focus on this ability to relate to the viewers.