Tony Hawk has, is and perhaps always will be (Ryan Sheckler and Shaun White are next in line) the most recognized and household-friendly skater on the planet. The man behind the popular rise of skate culture, however, seems to have joined the dark side with his new commercial.

Working with talented director Patrick Boivin, Tony Hawk is creating a commercial for Huckjam Bikes in which he will play a mad professor. No video of the commercial yet, but check out the director's other work at the video above.