Tokidoki Edit

Japanese Designer Makes Products Cool
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A new line of products designed by Simone Legno, aka tokidoki; was born and grew up in Rome and now lives in L.A. It is not hard to see from his illustrations that he is a big fan of all things Japanese. “I love Japan,” he says, “I love everything from the ultra modern happy face of Shibuya to the serious magic silence of Kyoto.” tokidoki’s clients include MTV, John Galliano, Fornarina, LeSportsac, Hotel Fox and even the Central Narcotic Bureau of Singapore! He’s the next big thing for cute fashion!