Cheetos' Project TP Lets Users Virtually Toilet Paper Houses

By: Laura McQuarrie - Published: Oct 28, 2013 • References: project-tp & ifitshipitshere.blogspot
Cheetos’ ‘Project TP’ virtually allows users to toilet paper houses without any of the mess or consequences.

After visiting the Project TP site, users can enter a street address which is located on Google maps. The target is marked with an ominous black flag bearing a skull and crossbones made of Cheetos. Users have the chance to confirm their target, then sit back and watch as their chosen location is covered in toilet paper.

This is a hilarious way to perform a mischievous prank. To date, Cheetos counts that over 103 million feet of toilet paper have been virtually used to toilet paper houses. It's a harmless and fun way for this brand to drive traffic to its site before kids go trick or treating, especially to promote its new glow-in-the-dark chip bags, which are perfect for Halloween. Stats for Virtual Toilet Papering Pranks Trending: Older & Average
Research: 1,816 clicks in 133 w
Interest: 0.7 minutes
Concept: Toilet Paper Houses
Related: 82 examples / 63 photos
Segment: Males, 12-35
Comparison Set: 30 similar articles, including: deep fried chips, cheetos-hued hair, and cheesy presidential depictions.