To Have & To Hold by Tim Sumner Focuses on Nostalgic Designs

By: Meghan Young - Published: Nov 2, 2012 • References: tohave-and-tohold & itsnicethat
Brands and logos are a source of imagery that people happen upon almost every moment of the day, yet most have as little appreciation for them as they do for other mundane events; nevertheless, the To Have & To Hold series encourages people to forget for a moment the underlying marketing tactics used to create such images. It is a nostalgic reflection on past designs that harked back to a more innocent design era.

Designer Tim Sumner writes about the To Have & To Hold series, "An era of the logo type rather than the brand, the filo fax as opposed to the mobile, the fax machine instead of the internet and a time when the word virtual had not yet become a reality." The free giveaways range from the early '70s to the late '80s. Stats for Retro Paper Bag Collections Trending: Older & Average
Research: 1,714 clicks in 186 w
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Concept: To Have & To Hold
Related: 83 examples / 64 photos
Segment: Males, 18-55+
Comparison Set: 30 similar articles, including: personified noodle branding, monastic booze branding, and spray paint salon packaging.