TMF 'Reincarnation Sucks' Campaign

By: Ayman - Published: Dec 2, 2008 • References: & adsoftheworld
Music channel TMF (The Music Factory) has rolled out a new campaign that uses photoshopped musicians as animals to promote their live music programs.

With the tagline, "Reincarnation sucks. Live now," the ads show Amy Winehouse reincarnated as a sheep getting humped by a dog, Marilyn Manson as a poodle getting played with by a girl, and Paris Hilton as a rhinoceros eating grass.

The campaign was created by Mortierbrigade, Belgium with photographer Frieke Janssenscreative and creative directors Jens Mortier, Joost Berends and Philippe De Ceuster. Stats for Inappropriately Funny Animal Humor Trending: Older & Average
Research: 11,369 clicks in 389 w
Interest: 4 minutes
Concept: Inappropriately Funny Animal Humor
Related: 62 examples / 48 photos
Segment: Neutral, 18-55
Comparison Set: 23 similar articles, including: personalized emojis, 40 animalistic ads, and upscale classic coffee kits.