Smart Car's 'Tiny Treats' campaign was used to show off the new smart electric drive and prove that having a smaller car doesn't mean you can't go as far. For the stunt, Ogilvy & Mather Hong Kong set up a 'fun-sized' delivery service and by going to the campaign site, people could sign up to have an equally tiny pizza or miniature flower bouquet delivered to their doorstep.
The micro-sized vehicles were decked out to match the treat that they carried, which made the cars photo-worthy and their images were captured with the #FUNSIZEDHK tag across social media.
Since people love getting free stuff, as you might imagine, the campaign site has now run out of tiny things to deliver, but it proved to be a very effective way to generate new leads.
Stats for Micro Delivery Car Campaigns
Trending: Older & Buzzing
Research: 936 clicks in 101 w
Interest: 0.5 minutes
Concept: "tiny Treats"
Related: 82 examples / 63 photos
Segment: Neutral, 12-35
Comparison Set: 30 similar articles, including: scissor door mini cars, miniature food trucks, and high performance microcars.
Micro Delivery Car Campaigns
More Stats +/-
Miniature Food Trucks
Scissor Door Mini Cars
High Performance Microcars
Trunk Wheelchair Accessible Cars
One-Way Shared Cars