Tinder Launches New Office-Friendly, Swiping Hack 'Desk Mode'
Grace Mahas — July 29, 2022 — Marketing
References: tinder
The dating app Tinder is helping users make the end of the week less work-focused with the introduction of the new office-friendly swiping hack -- Desk Mode. As its name suggests, the mode helps love seekers swipe confidently -- and inconspicuously -- at their desks.
According to a recent survey of dating app users, "nearly a third (30%) have swiped during meetings, and almost half (47%) prefer to match and chat with others on company time rather than their own." The new feature also caters to the third of users who have met in person with a date while working remotely.
The Desk Mode relaunch has a briefcase icon that swiftly prompts a mock report to appear on the screen. This allows users to safely swipe, knowing that at a push of a button, their screen will be "safe for work."
Image Credit: Shutterstock, Tinder
According to a recent survey of dating app users, "nearly a third (30%) have swiped during meetings, and almost half (47%) prefer to match and chat with others on company time rather than their own." The new feature also caters to the third of users who have met in person with a date while working remotely.
The Desk Mode relaunch has a briefcase icon that swiftly prompts a mock report to appear on the screen. This allows users to safely swipe, knowing that at a push of a button, their screen will be "safe for work."
Image Credit: Shutterstock, Tinder
Trend Themes
1. Office-friendly Dating - The trend towards developing office-friendly dating apps is disrupting the traditional dating industry and creating opportunities to tap into a new customer base.
2. Desk Mode Feature - The introduction of the Desk Mode feature highlights the need for adaptable software and presents opportunities for tech companies to create innovative solutions for workplace productivity.
3. Inconspicuous Swiping - Efforts to make swiping more discreet and subtle in public spaces represent a shift towards privacy in social media and dating apps.
Industry Implications
1. Dating App Industry - The dating app industry is being disrupted by the need for office-friendly dating features and those who can adapt effectively will have a competitive edge.
2. Software Industry - The launch of Desk Mode and the need for seamless swiping represents an opportunity for software companies to create innovative and practical solutions that cater to new and emerging needs.
3. Workplace Productivity Industry - The Desk Mode feature creates an opportunity for innovation in the workplace productivity industry as it highlights the need for software and tools that can help users multitask and maintain focus.
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