'Til Death Do Us Part

By: Bianca Bartz - Published: May 16, 2008 • References: adofdamonth
This print campaign consists of two complimentary images; one of a female smoker, the other of a male. The ads are aptly named, 'Til Death Do Us Part.

One HDR-style image features a female sitting in a blood red armchair smoking a cigarette, as death creeps in the shadows behind her, lurking mere inches above her as she indulges in the self-destructive motion. He holds a dagger, but he'll likely not have to use it as she is taking the killing into her own hands. In the second image, a man sits in the same blood-coloured armchair, also smoking, but death is represented by a priest reading from a holy book.

The tag lines reads, "Smoking causes immediate damage" and "Smoking can cause death." Stats for Graphic Anti-Smoking Ads Trending: Older & Warm
Research: 15,878 clicks in 415 w
Interest: 2 minutes
Concept: Graphic Anti-Smoking Ads
Related: 57 examples / 44 photos
Segment: Neutral, 18-35
Comparison Set: 21 similar articles, including: vibrating in-bed alarms, messenger-combining apps, and gold-painted pubs.