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Value-Boosting Ticket Programs

Ticketmaster Helps You Get Bang for Your Buck with TM+

— September 11, 2013 — Pop Culture
Ticketmaster is launching a new feature called the TH+, which allows users to view the prices of the seats around them and whether or not they’re resale tickets. This is convenient because you don’t have to scour the Internet to find alternative resale tickets – they’re all in the same place.

Previously, Ticketmaster used ‘Ticketnow’ for resale options. This new TH+ system has them all in the same place, meaning the process becomes super handy for checking out all available options and figuring out which seat has the best monetary value. However, it does mean that you can see how much other people paid for the same concert experience. This you’ll be well aware if you’re being ripped off.

This also will boost Ticketmaster’s own sale percentages and the amount of revenue being directed towards the people putting on the concert because it increases the sale of original tickets. Make your ticket-buying experience more efficient and less frustrating with Ticketmaster’s new TM+ program.
Trend Themes
1. Transparent Pricing - Ticketmaster's TH+ feature provides users with transparent pricing information for resale tickets, enabling them to compare prices and make informed purchasing decisions.
2. Consolidated Ticketing - Ticketmaster's TH+ system brings all resale ticket options into one place, increasing convenience and streamlining the ticket-buying process for customers.
3. User Empowerment - Ticketmaster's TM+ program empowers users by providing them with the ability to make more efficient and informed ticket purchases.
Industry Implications
1. Event Ticketing - The TH+ feature by Ticketmaster disrupts the event ticketing industry by offering a consolidated platform for transparent ticket pricing and ease of purchase.
2. Resale Marketplaces - Ticketmaster's TH+ system disrupts the resale marketplace industry by providing users with a comprehensive view of resale ticket options and prices in one place.
3. Concert Promotions - Ticketmaster's TM+ program disrupts the concert promotion industry by increasing original ticket sales, thus directing more revenue towards concert organizers.
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