Threads Connect Empowers Independent Personal Shoppers & Stylists
Laura McQuarrie — August 24, 2021 — Fashion
References: prnewswire
Threads Styling, a luxury shopping platform that's popular among Millennial and Gen Z consumers, is introducing a new service by the name of Threads Connect that gives independent personal shoppers and stylists the opportunity become a partner. With Threads Connect, partners receive direct access to Threads' own custom-built technology platform, plus a global sourcing network and curated style content.
Threads leverages personalized social and chat-based commerce and this new service has the potential to serve the next generation of luxury shoppers with plenty of high-quality tools and "unrivaled access to hard-to-find pieces anywhere in the world."
Threads Connect promises to be especially valuable to consumers who want to make the most of the items in their closet and mindfully add pieces to refresh their current options.
Threads leverages personalized social and chat-based commerce and this new service has the potential to serve the next generation of luxury shoppers with plenty of high-quality tools and "unrivaled access to hard-to-find pieces anywhere in the world."
Threads Connect promises to be especially valuable to consumers who want to make the most of the items in their closet and mindfully add pieces to refresh their current options.
Trend Themes
1. Luxury Personal Shopping - Opportunities for apps that connect personal stylists with clients seeking luxury shopping experiences.
2. Social and Chat-based Commerce - Opportunities to develop personalized e-commerce that leverages the convenience and engagement of social media and chat apps.
3. Curated Style Content - Opportunities to build curated content pipelines that connect stylists with on-trend styles, fashion advice, and unique pieces.
Industry Implications
1. Fashion - High-end fashion retailers can partner with personal shopping platforms to attract a new generation of luxury shoppers.
2. Technology - Companies can create personalized, social, and chat-based e-commerce platforms to connect shoppers with personal stylists.
3. Content Creation - There is an opportunity for content creators to build fashion and style content pipelines for personal shopping and styling apps.
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