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The Unicef, BBH & Threadless GOOD SHIRTS Represent What You Donate

By: Katherine Vong - Published: • References: threadless & popsop
By purchasing one of these Unicef, BBH New York and Threadless GOOD SHIRTS, you will help relief efforts for Africa, which is experiencing the worst drought and famine in 60 years, as well as show off your donation by wearing the tee.

You see, the Unicef, BBH New York and Threadless GOOD SHIRTS are based on an interesting concept. Each tee features a print of an item that corresponds to the T-shirt's cost, with all proceeds from the tee going to the cause. For example, a T-shirt with a mosquito is priced at $18.57, the price of three insecticide treated mosquito nets; another with a water pump on it costs $500 -- how much it costs for a community water pump. Other higher-priced items shown on the shirts include a motorbike, which costs $3064.82, and an emergency tent, which would make your donation $1,939.96.

In regards to this innovative pricing concept Ari Weiss, Executive Creative Director at BBH New York, said, "We’re literally letting people wear their donation as a source of pride and as a means to spread the word." Stats for Donation-Depicting Tees Trending: Older & Chilly
Traction: 1,692 clicks in 150 w
Interest: > 3 minutes
Concept: Threadless Good Shirts
Related: 53 examples / 41 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: flip-flop tee sets, communal couture, and name tag tees.