Thorntail Hard Agave Comes in Three Flavor Options
Michael Hemsworth — January 20, 2024 — Lifestyle
References: drinkthorntail & bevnet
Thorntail Hard Agave is a series of canned beverages crafted with fermented Blue Weber agave sourced from organic farms in the Jalisco region of Mexico to provide consumers with an alternative to hard seltzers and cocktails.
The beverage comes in three flavors including Sea Salt Lime, Passionfruit Guava and Peach Strawberry, which each have a 5% ABV with 110 to 120-calories per serving. The drinks are perfect for casual sipping and enjoying with friends, while their real fruit flavor and all-natural sweeteners give them an edge over the competition on the market.
CEO and Founder Joel VandenBrink spoke on the Thorntail Hard Agave drink saying, "We thought about the clean health benefits of fermenting agave and saw an opportunity to create a more delicious, refreshing product that tasted crisp and could be enjoyed throughout the day without feeling the impact the next day. We created Thorntail to fit into our customers’ lives and where they want to be — with friends and family, out in nature and planning the next adventure.”
The beverage comes in three flavors including Sea Salt Lime, Passionfruit Guava and Peach Strawberry, which each have a 5% ABV with 110 to 120-calories per serving. The drinks are perfect for casual sipping and enjoying with friends, while their real fruit flavor and all-natural sweeteners give them an edge over the competition on the market.
CEO and Founder Joel VandenBrink spoke on the Thorntail Hard Agave drink saying, "We thought about the clean health benefits of fermenting agave and saw an opportunity to create a more delicious, refreshing product that tasted crisp and could be enjoyed throughout the day without feeling the impact the next day. We created Thorntail to fit into our customers’ lives and where they want to be — with friends and family, out in nature and planning the next adventure.”
Trend Themes
1. Fermented Agave Canned Cocktails - Crafted with fermented Blue Weber agave, these canned beverages offer a refreshing alternative to hard seltzers and cocktails.
2. Real Fruit Flavor - With flavors like Sea Salt Lime, Passionfruit Guava, and Peach Strawberry, these drinks stand out with their all-natural sweeteners and bold taste.
3. Health-conscious Options - Thorntail Hard Agave taps into the growing demand for clean, healthful products by utilizing the clean health benefits of fermenting agave.
Industry Implications
1. Beverage Industry - The rise of fermented agave canned cocktails presents an opportunity for the beverage industry to tap into the growing demand for refreshing and healthier alcoholic beverage alternatives.
2. Organic Farming - By sourcing agave from organic farms in the Jalisco region, the organic farming industry can benefit from providing high-quality ingredients for the production of fermented agave canned cocktails.
3. Outdoor Recreation - Thorntail Hard Agave's positioning as a drink to be enjoyed with friends and family, out in nature, presents an opportunity for the outdoor recreation industry to collaborate and promote these activities together with the beverage brand.
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