NYX's This is Milky Gloss is Infused with Plant-Based Milk
Laura McQuarrie — June 1, 2021 — Fashion
References: nyxcosmetics & glamourmagazine
Fans of NYX's softening and conditioning Butter Gloss now have a new hydrating lip gloss called This is Milky Gloss to discover that's slightly more sheer and infused with vegan milk. The ultra-glossy product is available in eight shades ranging from chocolate browns and pinks and lilacs to bright baby blues. Fittingly, the product boasts shade names like Cookies & Milk and Cherry Skimmed.
The lip gloss formula is packed with nourishing ingredients like sunflower seed oil, jojoba oil, castor oil and sweet almond seed extract, plus a dairy-free vegan milk blend. Increasingly, cosmetic products are incorporating vegan milk alternatives for their creamy and cruelty-free benefits, and their association with being healthy, clean and better for you.
The lip gloss formula is packed with nourishing ingredients like sunflower seed oil, jojoba oil, castor oil and sweet almond seed extract, plus a dairy-free vegan milk blend. Increasingly, cosmetic products are incorporating vegan milk alternatives for their creamy and cruelty-free benefits, and their association with being healthy, clean and better for you.
Trend Themes
1. Vegan Milk Infused Cosmetics - The use of vegan milk in cosmetic products presents an opportunity for companies to tap into the growing demand for cruelty-free and sustainable alternatives.
2. Hydrating Lip Gloss - The popularity of hydrating lip glosses like NYX's This is Milky Gloss presents an opportunity for companies to market products that offer both aesthetic and nourishing benefits to consumers.
3. Vegan Beauty Products - The shift towards veganism has led to an increased demand for vegan beauty products, and companies can capitalize on this trend by creating more products that align with the values of vegan consumers.
Industry Implications
1. Cosmetics Industry - The cosmetics industry can innovate and improve upon traditional cosmetic formulas by incorporating vegan milk and other nourishing ingredients.
2. Vegan Food Industry - The use of vegan milk in cosmetic products presents an opportunity for the vegan food industry to expand its offerings and tap into the growing demand for plant-based alternatives.
3. Beauty Retail Industry - The demand for cruelty-free and vegan products presents an opportunity for beauty retailers to differentiate themselves by curating and promoting a selection of such products.
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