'This is Ann' Highlights the Struggles Women Have Faced

By: Riley von Niessen - Mar 22, 2017
References: youtube & wwd
'This is Ann' is the title of a new campaign that was promoted by American retailer Ann Taylor in time for National Women's History Month.

The vintage-style black and white commercial shows how strong women in the past have worked towards gender equality, while also speaking to the current lack of recognition and respect that's granted to women in professional and political spheres. This Is Ann travels back 60 years in time, to show how far women have come, as well as far there is to go. The company explained the campaign by saying "This Is AnnĀ is a moment to reflect on the women who inspire us and the real lives they lead, honoringĀ the generations of women who came before us, and the women who stand beside us."

In addition to promoting an empowering message, the campaign speaks to the 'HERlead Fellowship,' a mentorship initiative that aims to inspire more women to take on leadership roles.