This stark new ad by Leo Burnett London for the Department for Transport THINK! Child Road Safety tells the sad and serious tale of the boy who didn't "Stop, Look and Listen" before crossing the street. The ad's narrator discusses how the boy used to love to play soccer, but couldn't play anymore because he wasn't careful crossing the street.
According to Cloribus, directors Smith & Foulkes say, "We wanted these commercials to act as a pause in a childs TV viewing, holding the gaze of the immobile injured characters almost painfully long as a contrast to the hi-energy multi-coloured frenzy of your average childrenʼs programming break."
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