Nintendacising Health Clubs and Retirement Homes

By: Ben Preiss - Published: Jul 25, 2007 • References: chicagotribune &
The Nintendo Wii really is breaking the mold of gaming systems, and is now moving from the realm of couch potatoes to the arena of jocks, the gym. A Vancouver club has installed a station where clients can punch and jump while using the Wii's movement-sensitive controller. People are beginning Wii-based weight loss programs and hell, even old people are buying Wii so they can virtually do the things they no longer can do or never did before, like bowling and tennis. No wonder Wii is kicking Xbox's and PS3's asses. Stats for Wii Workouts Trending: Older & Warm
Research: 7,602 clicks in 461 w
Interest: 4 minutes
Concept: Wii Workouts
Related: 68 examples / 52 photos
Segment: Neutral, 18-35
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