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The Vidal Partnership FEMA Campaign has a Strong Message

By: Armida Ascano - Published: • References: fema.gov and adsoftheworld
The Vidal Partnership FEMA campaign touches on some controversial content. When dealing with the subject of natural disaster and terrorist attacks, there is no gentle way to convey a message.

Thus, The Vidal Partnership FEMA takes the shock route. Print ads from the campaign show destroyed houses and debris that spell out the word "Plan." The message here is clear: though some devastation is out of the public's hands, precautionary measures can (and should) be taken.