‘The Vaccines’ Instagram Video is a project that the UK band just launched to crowdsource the content for the video to their single 'Wetsuit.' The band is asking Instagram users to use the hashtag "#vaccinesvideo" on their photos to attain all the contributors' information. The types of photos that are being sought are ones that capture summer music festival culture.
‘The Vaccines’ Instagram Video is a brilliant attempt to leverage Instagram's active user base into contributing content. Submit your own photos and look out for the video in the near future.
Implications - In the post-Napster world artists have the opportunity have branching out from traditional labels and taking a DIY approach by promoting themselves online. Social media has to be used in a effective and clever ways for this model to succeed. Startups and artists can draw both draw inspiration from this opportunity.
Stats for Atypical Crowdsourced Videos
Trending: Older & Chilly
Research: 360 clicks in 249 w
Interest: 1.1 minutes
Concept: The Vaccines Instagram Video
Related: 49 examples / 38 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: sunlit beach shoots, interactive hipster games, and paraphernalia phone photography.
Atypical Crowdsourced Videos
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