‘The Vaccines’ Instagram Video is a project that the UK band just launched to crowdsource the content for the video to their single 'Wetsuit.' The band is asking Instagram users to use the hashtag "#vaccinesvideo" on their photos to attain all the contributors' information. The types of photos that are being sought are ones that capture summer music festival culture.

‘The Vaccines’ Instagram Video is a brilliant attempt to leverage Instagram's active user base into contributing content. Submit your own photos and look out for the video in the near future.

Implications - In the post-Napster world artists have the opportunity have branching out from traditional labels and taking a DIY approach by promoting themselves online. Social media has to be used in a effective and clever ways for this model to succeed. Startups and artists can draw both draw inspiration from this opportunity.