English sparkling winemaker, The Uncommon, launched its first still English wine collection with white, red and rosé wines. Spotlighting grapes grown and handpicked in The Uncommon's vineyard in Kent and growers in one of the hottest, driest parts of the UK—Crouch Valley in Essex—these wines bring the brand's unconventional spirit and sense of whimsy to the canned wine category.
While Clarence is a blend of Pinot Blanc and Baccus that's crisp, vibrant and fresh with notes of elderflower and gooseberry, Penelope is a rosé with dry, fruity red berries. Percival, also known as The Smooth English Red, rounds out The Uncommon's new releases and it gets its unique qualities from velvety notes of cherry and oak, all while still being light-bodied enough for summer sipping.
What Makes This Trend Stand Out
- Canned Still Wines
- The rise of canned still wines diversifies traditional wine packaging, offering convenience and eco-friendly options.
- Local Vineyard Sourcing
- Highlighting grapes grown in local vineyards showcases terroir-specific qualities and supports regional agriculture.
- Flavor-forward Blends
- Creating unique flavor profiles with diverse grape blends sets brands apart in a competitive market.
Sectors Adopting This
- Wine Production
- Innovations in wine production, including canned formats, meet consumer demand for portability and freshness.
- Agriculture
- Local sourcing from specific vineyards emphasizes sustainable practices and regional characteristics.
- Beverage Packaging
- Developments in beverage packaging, such as cans, cater to modern lifestyles and environmental considerations.
