Each Purchase of The Tumbler by MiiR Brings a Person Clean Drinking Water

By: Meghan Young - Published: Mar 6, 2013 • References: indiegogo & design-milk
The Tumbler by MiiR, a design studio based in Seattle, Washington, offers a win-win situation by keeping users hydrated while helping those in need. It is a simple, insulated coffee cup that anyone can appreciate, especially because with each one purchased, a person gets clean drinking water for an entire year. While that in and of itself is a major selling point, which is probably why it has surpassed its $10,000 fundraising goal on Indiegogo with four days to spare, The Tumbler by MiiR also helps ensure less waste in the form of paper cups.

Made out of medical grade stainless steel, The Tumbler by MiiR is available in six colors: white, black, blue, green pink and orange. They come with unique tracking codes to let people see which project they helped fund. Stats for Charitable Thermal Cups Trending: Older & Mild
Research: 1,795 clicks in 167 w
Interest: 1.1 minutes
Concept: The Tumbler By MiiR
Related: 60 examples / 46 photos
Segment: Neutral, 12-55
Comparison Set: 22 similar articles, including: soft drink coffee cups, tilted sanitary mugs, and seemingly stacked teacups.