MiiR Launches Innovative Re:Claimed Takeback Program
Grace Mahas — September 22, 2023 — Eco
MiiR, a premium lifestyle brand renowned for its design-forward and generosity-driven reusable drinkware, has introduced the Re:Claimed Takeback program, a revolutionary initiative aimed at promoting responsible recycling. This program allows customers to return stainless steel MiiR products, which are not curbside recyclable, for responsible processing through specialized US recycling facilities, ensuring the materials are reused and kept out of landfills.
Customers participating in the program will receive a $20 online store credit, with a minimal $5 cost for the takeback mailer. MiiR will also offset 100% of the carbon associated with receiving and processing every takeback kit, maintaining its Carbon Neutral certification.
Bryan Papé, MiiR’s founder, emphasized the brand’s commitment to environmental stewardship and responsible manufacturing. The Re:Claimed program, initiated in 2022, represents a significant step in MiiR’s ongoing journey to extend the lifecycle of its products and offer exclusive, sustainable options to its customers.
Customers participating in the program will receive a $20 online store credit, with a minimal $5 cost for the takeback mailer. MiiR will also offset 100% of the carbon associated with receiving and processing every takeback kit, maintaining its Carbon Neutral certification.
Bryan Papé, MiiR’s founder, emphasized the brand’s commitment to environmental stewardship and responsible manufacturing. The Re:Claimed program, initiated in 2022, represents a significant step in MiiR’s ongoing journey to extend the lifecycle of its products and offer exclusive, sustainable options to its customers.
Trend Themes
1. Responsible Recycling Programs - The Re:Claimed Takeback program by MiiR promotes responsible recycling by allowing customers to return stainless steel products for reuse.
2. Carbon Neutral Certification - MiiR offsets carbon associated with the takeback process, maintaining its Carbon Neutral certification.
3. Extended Product Lifecycle - MiiR's Re:Claimed program aims to extend the lifecycle of its products and offer sustainable options to customers.
Industry Implications
1. Lifestyle Brands - Lifestyle brands like MiiR can adopt responsible recycling programs to improve their environmental stewardship.
2. Reusable Drinkware - The Re:Claimed Takeback program introduces responsible recycling practices for stainless steel drinkware.
3. Specialized Recycling Facilities - The initiative presents an opportunity for specialized recycling facilities to collaborate with brands like MiiR for processing reusable products.
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