As a way to raise awareness regarding the large numbers of foster children in North America, the Dave Thomas Foundation created 'The Story of I,' a sweet animation about the happiness a family can bring to a child.
Done in a children's book theme, all of the characters are letters of the alphabet with 'i' being the main protagonist who feels lost and alone. Along come 'f' and 'm,' or father and mother, and all of a sudden everything is as it should be. The feel-good song in the background has a catchy tune that sends uplifting vibes to viewers. Together with the rest of the letters, the little 'i' becomes part of the 'family' much to his delight.
'The Story of I' is a positive and hopeful campaign music video.
Stats for Family-Finding Foster Videos
Trending: Older & Chilly
Research: 397 clicks in 153 w
Interest: > 3 minutes
Concept: The Story Of I
Related: 95 examples / 73 photos
Segment: Neutral, 4-55
Comparison Set: 35 similar articles, including: adoption addictions, principled children's fashion, and childcare charity campaigns.
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