Talented

Prjonsdottir Vik's ‘Sealpelt'

By: Noora Abu Eitah - Published:   Updated: Mar 30 2011 • References: vikprjonsdottir
According to Icelandic ancient myths, seals are believed to be condemned humans. Designer Prjónsdóttir Vik explains this mythical story on his site to describe the focus of one of his latest products, the Sealpelt.

The Sealpelt is made of 100% Icelandic wool, comes in nine colors and will definitely keep you warmâ€"never mind your ridiculous look, of course.

Implications - The Sealpet joins the ever-growing number of items that are very similar to the Snuggie. It's pretty much a replica of the original product but it has its own twists so that it stands on its own in terms of originality. With Snuggies' surprising success in the market, it's likely that more and more incarnations of it such as the Sealpelt will pop up in stores. Stats for Sleeping Bag Outfits Trending: Older & Mild
Traction: 8,900 clicks in 326 w
Interest: 4 minutes
Concept: Sleeping Bag Outfits
Related: 79 examples / 61 photos
Segment: Neutral, 18-35
Comparison Set: 29 similar articles, including: viral peekaru parodies, snuggies for babies, and body bag couture.