The Rise of Rented Luxury

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  Jeremy Gutsche

By: Jeremy Gutsche
On: Sep 14, 06
1365 Trends
576 Comments






The Rise of Rented Luxury [Edit]


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I am pretty excited to see the rise of rented luxury emerging as a trend.  Why? Because Trend Hunter first started covering the trend early in the year.  Check out our article on Designer Handbags for Rent Online

Well… Now the Trend has hit the NY Times:
During the round of parties preceding the New York Fashion Week, Stephen Knoll, a hair stylist, gave my satchel- size Yves Saint Laurent Muse bag the once-over.
“Handsome,” he murmured. Then he focused on my Marni coat, with its spray of plastic flowers. “Gorgeous,” he pronounced. I neglected to tell him that both were rentals, leased with the objective of drawing covetous stares from my peers. Confessing would have spoiled the fun.

Milton Pedraza, the director of the Luxury Institute, a consumer research group, would have said I was renting not just a look but an experience: In this case, the feeling of one-upmanship that comes with flaunting the season’s most sought-after items.

“With luxury goods,” Pedraza said by phone, “many people today are more interested in collecting experiences than they are in actually owning the asset.” He added that even among the not- so-rich, the thrill of possession palls fast. Wealthy people in particular “are tired of the clutter in their lives,” he said. “They don’t want the hassles of ownership. More than possessions, they want variety.” (NEW YORK TIMES)







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Comments:


I'm not surprised at all that luxury rentals is on the move. I mean it's not just men renting things nowadays. I'm excited to hear what other companies will pop up that will rent out stuff that isn't just handbags.

By: rentalculture on Sep 14, 06 | 2 Trends | 2 Comments

How can we,I tap this Boon Luxury rentals? IE Rent Used Exotic cars 007 Adventure. Charter yachts Charter exec jets??? Jewelry??? Non gawdy stuff IE Id hate to rent a diamond encrusted Benz. But a std Benz Yes BUT NO diamond encrusted interior either. How to tap Into this Boon. Have NO Luxury Rentals in Pasadena CA Burbank CA Las Vegas NV Sacramento CA. Maui HI.

By: rocketranger on Mar 9, 07 | 0 Trends | 2069 Comments

Rented luxury is hot! Who wants to get financially raped just to look good!

By: Urban Quadrillionaire on Apr 17, 07 | 2 Trends | 35 Comments



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