Recent art college graduate Jesse Harris is making a splash in the design world with his packing project called 'The Reel Catch.' Jesse is passionate about illustrating and also holds a great interest for product packaging. These interests resulted in 'The Reel Catch,' a packaging solution for raw fish that is clean and contemporary, as well as more eco-friendly.
The packaging consists of papers printed with lobster claws and filets, as well as cardboard sleeves to contain the meat. The designs are very modern, and will make meal time an oceanic delight.
Implications - Consumers often have difficulty making purchase decisions due to an abundance of similar products in the marketplace. These consumers appreciate unique product packaging which is atypical for it's design and material; unique packaging is aesthetically pleasing and makes the product's brand memorable.