Pay for 'The Red Rail' Clothing Through Your Own Blood

‘The Red Rail’ is a project that aims to promote blood donation. With a far more radical strategy than simply donating the proceeds to a blood services foundation, The Red Rail only accepts blood as payment for its clothing.

The Red Rail could encourage a new generation of younger, healthy people to start giving blood—and getting something in return. The first collection presented at the Amsterdam International Fashion Week, the Dutch label’s clothing would be off the chain even if it didn’t go to a good cause.