The Pope Wears Prada - Part 2

Earlier this year. we covered that the Pope Wears Prada.  Well, the story is back!

From the Wall Street Journal:
Pope Benedict XVI is appealing to a new group of admirers: marketers seeking not blessings but pontifical product placements.

Since his election last year, the pope has been spotted wearing Serengeti-branded sunglasses and brown walking shoes donated by Geox. He owns a specially engraved white Apple iPod, and he recently stirred much publicity with a pair of stylish red loafers that may or may not be from Prada.

The raft of designer labels floating around the new pontiff is one of the odder consequences of last year’s long-awaited papal transition. For the marketing world, the change at the helm of the Holy See is presenting an unprecedented opportunity, but also an ethical dilemma over how far to exploit religion for hyping a product.