Rockstar

Part 2

By: Jeremy Gutsche - Published: • References: online.wsj & news.agendainc
Earlier this year. we covered that the Pope Wears Prada. Well, the story is back!

The Wall Street Journal has taken a deeper dive into the story now that the Pope has racked up a new group of followers from admirers to marketers alike.

They report, "Since his election last year, the pope has been spotted wearing Serengeti-branded sunglasses and brown walking shoes donated by Geox. He owns a specially engraved white Apple iPod, and he recently stirred much publicity with a pair of stylish red loafers that may or may not be from Prada."

So, I guess he's not your traditional pope. Style in the Vatican has been escalated to a new level. Stats for The Pope Wears Prada Trending: Older & Warm
Traction: 6,456 clicks in 452 w
Interest: 4 minutes
Concept: The Pope Wears Prada
Related: 59 examples / 45 photos
Segment: Males, 18-55
Comparison Set: 21 similar articles, including: cosmetic gemstone editorials, digital-integrating flagship stores, and glamorous gambling editorials.